Ennu Pant

• Wear more, wash less
• Machine or hand wash cold inside out with like colors
• No bleach
• Line dry
• Donate to retire

Raw, unwashed denim is designed to develop a unique patina over time, reflecting your personal wear patterns. Due to the nature of raw denim fabric, the following characteristics are expected:

Crocking (Color Transfer)

• Raw denim may bleed or transfer dye onto lighter-colored fabrics, upholstery, and surfaces, especially during the first few wears.
• To minimize color transfer, avoid wearing raw denim with white or light-colored clothing, accessories, or furniture.
• When washing is necessary, we recommend washing your denim inside out separately in cold water to reduce excess dye.

Whiskering & Natural Fading

• Creasing and fading patterns (such as whiskering and honeycombing) naturally develop based on your movement and lifestyle.
• These changes enhance the personalized look of your jeans over time and are an expected part of the denim aging process.
• If you prefer to maintain the original appearance of the denim, we recommend dry cleaning only.

By purchasing raw denim, you acknowledge and accept these natural characteristics. Proper care, including minimal washing and careful handling, can help maintain the desired appearance of your denim.